Franchising 2023 - Improvision & growth despite economic downturn

Day 1 - 2/11

13:00: Book signing by author Nguyen Phi Van

13:30: Introducing Vietnam Franchising & Licensing Network & Introducing the 1st term executive board

14:00: Launching ceremony of Go Global Fund - the first franchised investment fund & only in Southeast Asia

14:15: How to raise capital & franchise investment on the Go Global Fund platform

Speaker: Nguyen Tuan Quynh, CEO - Go Global Fund

14:45: MOU signing ceremony between Vietnam Franchising & Licensing Network with Malaysian Retailers Association

15:00: Potential franchise model 2023

• RUN Together
• Hana Gold
• MRA brand 1 (TBC)
• MRA brand 2 (TBC)

Day 2 - 3/11

10:00: Franchise - Time & position

Speaker: Nguyen Phi Van, Chairman - Go Global Holdings, Chairman - Vietnam Franchising & Licensing Network

11:00: Building a franchise culture in corporate culture

Speaker: Tran Nhat Vu, Chairman - Phuc Tea

13:30: Case Study - Effective adaptation of franchise model in economic crisis

• Care With Love
• Phuc Tea

14:00: E-franchise - Online franchise model

Speaker: Pham Kim Hang, Founder & CEO - Limart

14:30: Things to know in international franchising business (Language: English)

Speaker: Troy Franklin, Managing Partner - World Franchise Associates

15:00: Panel: Improving an effective international franchise model in the Vietnamese market (Language: English)

Host: Troy Franklin, Managing Partner - World Franchise Associates

Panellists:

• Aston Soon, Founder & CEO - Astons Group
• Alex Garland, Managing Director International - Earl Enterprises
• Anthony Bailey, International Development Manager - Astoria Chilean Steak Sandwiches

16:00: Book signing - Author Nguyen Phi Van

Day 3 - 4/11

10:00: Digital transformation applications in multi-channel sales & franchise management

Speaker: Le Phuoc Phuc, Founder & CEO - Heramo

11:00: The key to successful franchising - Building a team to support franchisees

Speaker: Tran Thao Vi, Founder & CEO - Care With Love

13:30: The rise of regional franchise brands - The development of regional brands (Language: English)

Case Study: Old Town White Coffee

Speaker: Deric Yeo, Chief Development Officer - Old Town White Coffee

14:30: The age of touchless retail

Speaker: Ho Ngoc Nhat Anh, Display Product Specialist - Samsung